CAPITAN, N.M. - In 1950 a forest fire raged in Capitan Gap, which you can see on the horizon. When the smoke was still clearing, a cute little bear cub was found clinging to a tree, badly burned. He survived and went on to become a spokesman against human carelessness.
You know him as Smokey Bear, and he'd be really mad if you started one of those fires that torches a forest. Yeah, he's long dead, but his memory lingers on. So don't play with matches, and make sure those campfires are out.